Exploit on EU Market (and extra-EU) a platform able to transform the video broadcast advertising model, to a User-Persona profile based spot.
Distinguishes different compositions of the household unit. Based on acquired data, MRP automatically identifies user's profile in real time, based on the use of the contents.
MRP applies advanced analytics technics and Machine Learning algorithms enabling real-time household behavior profiling.
Privacy by design and fully GDPR compliant; without requiring login, and changing user experience, MRP stores actions according to consent and learns users' behaviors.
MRP can be installed on Decoder, Smart TV, Smartphone, Website and works both "on premise" and "software-as-a-service" mode.
MRP identifies a subset of constantly updated commercial profiles and assigns the commercial profile to the users who are using the device.
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